Pinterest Introduces an AI Tuner to Reduce Algorithmic Art — But You Cant Turn It Off
How the AI tuner works
Pinterest has added a new control that lets users adjust how much AI-generated content appears in their feeds. The feature, called the AI tuner, provides sliders to lower or raise the presence of machine-generated posts across categories such as beauty, art, fashion, and home decor. The goal is to give people more control over the balance between human-made and generative content.
Where to find the setting
The control is located under Refine your recommendations in the GenAI Interests tab. It is already available on desktop and Android, with iOS support rolling out soon. Users can nudge the feed toward fewer AI-derived images, but the option to disable AI content entirely is not provided.
Why Pinterest made this move
Pinterest frames the tuner as a transparency and user-control update after months of feedback about AI content ‘infesting’ creative categories. The company first began labeling posts as AI modified in May, joining a wider push by platforms to tag synthetic media. That labeling was intended to make it easier to spot generative work, while the tuner aims to let people choose how visible that work becomes in their browsing experience.
The trust and authenticity debate
The discussion around the tuner goes beyond labels. With AI models generating millions of images every day, even trained moderators struggle to reliably distinguish human art from algorithmic imitations. That blurring of creative origin has spurred a broader demand for authenticity in visual media, and platforms are experimenting with different ways to maintain user trust.
Recent moves by other platforms highlight this trend. YouTube recently expanded AI disclosure requirements for creators who publish synthetic or altered media that could mislead viewers. Pinterest is taking a subtler route: not banning generative content but giving individuals agency over how much of it appears in their discovery feeds.
What this could mean next
The AI tuner represents a middle path that admits generative AI is here to stay while attempting to respect user preferences. But it also raises new questions: could users begin tuning out human content by accident or habit, and how will platforms balance personalization with cultural preservation of human creativity? As platforms refine transparency policies, the real challenge may shift from detecting AI to preserving a sense of what unfiltered human creativity looks like.