Inside Incentify: How AI is Revolutionizing Tax Credit Management with CEO Laurence Sotsky

Leadership and Experience

Laurence Sotsky, the CEO of Incentify, brings extensive experience in leading high-growth technology companies, particularly in the SaaS sector. Before Incentify, he founded Hopscotch, a SaaS platform focused on mobile app development for sports and entertainment.

What Incentify Does

Incentify is a software platform designed to help organizations identify, track, and optimize tax credits and incentives (C&I) at scale. It covers federal, state, and local incentives related to hiring, capital investments, and sustainability. By integrating with enterprise systems, it streamlines compliance and reporting, helping companies uncover missed opportunities and achieve measurable financial benefits.

The Challenge of Unclaimed Tax Credits

Each year, over $140 billion in federal tax incentives go unclaimed, according to White House estimates. When state and local incentives and compliance failures are considered, the total lost capital reaches hundreds of billions. Many organizations lack the tools and expertise to navigate the complex and evolving C&I landscape.

Target Industries and Incentive Categories

Incentify benefits a wide range of industries, with significant gains in labor incentives (workforce expansion), environmental incentives (clean energy and retrofits), and capital expenditure incentives (infrastructure and R&D investments). Industries like film, semiconductors, manufacturing, and logistics see substantial benefits, with growing relevance in professional services, healthcare, and tech sectors.

Complexity of Managing Tax Credits

Tax credits are earned through strict compliance, requiring ongoing documentation and meeting employment and capital thresholds. Manual processes are risky and inefficient. Incentify automates workflows by preloading program requirements, assigning responsible parties, and monitoring progress to prevent compliance failures.

AI-Powered Incentive Discovery and Management

The platform leverages a private large language model trained on extensive tax incentive data across federal, state, and soon municipal levels. It continuously updates program information in real time. Features like “Chat With a Program” and Leia, the AI assistant, provide users with instant guidance and conversational exploration of incentives. AI also delivers tailored recommendations based on company size, industry, and location.

Shifting Corporate Perspectives on Tax Credits

CFOs increasingly view tax credits and incentives as strategic, non-dilutive capital to fund initiatives without debt or equity loss. The expanding incentive landscape aligns with corporate priorities like clean energy, R&D, and workforce development. Incentify enables efficient, scalable, and transparent management of these programs.

Compliance and Risk Management

Incentify’s Optimize product maps compliance events and tags stakeholders, automatically flagging missing filings or unmet requirements. This accountability framework has improved compliance success rates from 40% to 100%, turning compliance into a competitive advantage.

Growth and Future Plans

Following a $9.5 million Series A funding, Incentify is focusing on product innovation, particularly in Incentify Explore and AI infrastructure, accelerating engineering efforts, expanding sales and marketing, growing its comprehensive incentive database globally, and scaling partnerships with major players.

Scalability and Market Impact

The platform democratizes access to public funding by automating discovery and compliance for mid-market companies lacking large tax teams. Enterprises use Incentify to centralize incentive strategies and maximize capture, eliminating friction across segments.

Vision for the Future

Incentify aims to become the operating system of the C&I economy, uniting companies, advisors, and government agencies in a connected ecosystem. The goal is to make incentive discovery, application, compliance, and reporting effortless and accessible, ensuring no opportunity or funding dollar is lost.

For more information, readers are encouraged to visit Incentify.