Prompt Evolution: PAS (Problem – Agitate – Solution)

AI PAS copywriting marketing structure landing page conversion

📌 PROMPT EVOLUTION: Exploring AI Frameworks
🎯 Today’s highlight — PAS (Problem – Agitate – Solution)

🔹 What is PAS and why use it?

The PAS framework (Problem – Agitate – Solution) is one of the most powerful tools in marketing, sales, and copywriting.
It grabs attention, increases emotional engagement, and smoothly leads the reader to the solution.

📌 How does it work?

1️⃣ Problem → Describe the user’s pain point or challenge
2️⃣ Agitate → Expand on the issue, highlight its consequences
3️⃣ Solution → Offer a clear answer with real benefits

🔍 Example (before):

Write landing page copy about business automation with AI.

💡 The issue:

❌ No structure → AI produces a generic block of text
❌ No emotional hook → the pain isn’t compelling
❌ No format specified → unpredictable results

🔥 Improved version using PAS — more persuasive, more focused

✅ Updated prompt:

Use the PAS framework to write landing page copy for a service offering business automation with AI.
1️⃣ Start with the main pain point for entrepreneurs — wasting time on routine tasks.
2️⃣ Agitate the problem by showing how many hours are lost and what mistakes it leads to.
3️⃣ Offer a solution that highlights the benefits of AI automation.
Structure the output as three short paragraphs, each aligned with the PAS model.

📌 What’s better now?

✔ The framework is defined → AI follows a proven structure
✔ Emotional trigger → stronger user engagement
✔ Predictable output → clearly structured, ready to use

💡 Bottom line:

Old prompt → Random, unfocused ad copy
PAS-powered prompt → Structured, persuasive content designed to convert

🚀 Want your AI to write content that actually works?
That’s part of my AI setup and business automation service — I’ll help you craft prompts that sell.