Prompt Evolution: BAB (Before – After – Bridge)

AI BAB storytelling copywriting structure landing transformation

📌 PROMPT EVOLUTION: Exploring AI Frameworks
🎯 Today’s focus — BAB (Before – After – Bridge)

🔹 What is BAB and why use it?

The BAB framework (Before – After – Bridge) is perfect for building emotional and persuasive content.
It’s widely used in storytelling, marketing, and landing pages to show transformation and value.

📌 How does it work?

1️⃣ Before → Describe the initial state or problem
2️⃣ After → Show how things improved after the solution
3️⃣ Bridge → Explain what helped achieve the change

🔍 Example (basic version):

Write landing page copy for a service that offers AI-based automation.

💡 The problem:

❌ AI generates dry, generic marketing text
❌ No “before vs after” contrast → no emotional hook
❌ No bridge → unclear what caused the change

🔥 Improved version with BAB — now it’s storytelling

✅ Updated prompt:

Use the BAB framework to write persuasive landing page copy for an AI automation service.
1️⃣ Start by describing common business issues — chaotic tasks, wasted time, manual work.
2️⃣ Then show how things improve with AI — faster processes, fewer errors, more profit.
3️⃣ Finally, explain what made the change possible — automation, chatbots, smart workflows.
Structure the output as three short paragraphs, each reflecting one step of the BAB model.

📌 What’s better now?

✔ The framework is defined → AI builds a clear transformation arc
✔ Emotional contrast → users feel the “pain → relief” journey
✔ Predictable format → better control over structure and tone

💡 Bottom line:

Old prompt → Flat, uninspired marketing copy
BAB prompt → Engaging storytelling that builds desire and trust

🚀 Want your AI to write content that moves people and converts?
That’s part of my AI setup and business automation service — I’ll help you build prompt systems that truly deliver.